Sarah Henry, MBA, serves as Assistant Vice President, Marketing, for Highland Capital Brokerage. In her role, Sarah is responsible for developing and executing a clearly defined integrated marketing strategy to support consistent business growth and enhance brand equity and awareness.
This strategic position works across many internal teams to drive revenue growth by optimizing the effectiveness of Highland’s marketing, tools, resources, and processes to increase effectiveness and gain efficiencies across the enterprise. She works closely with distribution leads to develop annual marketing plans, manage and execute those plans, and communicate results. She manages the marketing, content, video, and social media team members.
Sarah worked for Highland from 2011-2017 as Marketing and Social Media Manager. In 2017, she left the company to pursue an MBA at the University of North Carolina, Chapel Hill, with a marketing emphasis. She began her career working with high-net-worth clients at the Wealth Management Group of Wells Fargo in Palo Alto and later Los Angeles, CA. Sarah also has a BA in Economics and Business from Westmont College, Santa Barbara, CA, and a minor in Art.
Sarah lives in Denver, CO, with her husband, daughter, and two cats. They are always passport-ready with their shared hobby of traveling. She enjoys cooking, creative weekend projects, and staying active by running, biking, and hiking.