Skip to main content

Matthew Barr

Vice President, Signature Life

San Francisco, California, 94108


As Vice President for Highland Capital Brokerage in Northern California, Matt serves as a strategic partner to financial professionals, helping them address critical planning needs for affluent families and businesses. Matt has over 20 years of experience as both a financial advisor and insurance planning specialist, providing unique wealth planning strategies for tax mitigation, estate planning, business succession, wealth transfer, and risk mitigation. 

Matt follows a consultative, planning-based discipline which seeks to understand all elements of a client’s financial profile. A key component to his process often includes collaboration with their legal and accounting team to balance all potential planning contingencies. 

Prior to joining Highland, Matt was Regional Life Specialist for Lincoln Financial Distributors in Northern California. He served as a key partner to financial institutions, helping them integrate and develop insurance planning initiatives, and worked directly with advisors to address the unique needs for affluent families. Prior to that, Matt served as a Financial Advisor at both Merrill Lynch and Stone & Youngberg. These positions ignited his passion for helping people achieve financial wellness through comprehensive planning. 

Matt studied International Economics and played varsity lacrosse at Randolph-Macon College in his home state of Virginia. He now lives in Mill Valley, California with his wife and their two daughters. It’s not uncommon to find him breaking away from traffic on his evening commute to visit the beach, where he enjoys surfing a wave or two before calling it a day. 


Registered representatives offer securities through Securities America, Inc., member FINRA/SIPC. Financial advisors offer advisory services through Securities America Advisors, Inc. Highland and Securities America are separate entities.

Registration Form

  • Must be at least 8 characters in length, and include three of four of the following:
    • An uppercase character
    • A lowercase character
    • A number
    • A symbol
Are you currently working with Highland?
Are you a licensed Agent?