Greg Zahn, MBA, serves as Vice President, Advisor Engagement & Digital Strategies Highland Capital Brokerage. He develops, markets, and manages Highland’s Digital Platform and other industry leading field technologies to enable and enhance the experience of advisors, their customers, and Highland’s support staff throughout the overall purchase journey of insurance and annuities. Greg also assists Highland’s management teams by bringing them the voice of our advisors and the overall advisor experience to aid in building a world-class service organization.
Prior to joining Highland, Greg served as Senior Vice President at NB Signature Insurance Solutions, as well as National Brokerage in Tampa. In both of those roles, he provided oversight and sales team management, as well as marketing and strategic initiative support. Greg also served as the Regional Sales Manager at National Brokerage. In this role, he worked closely with key accounts including, P&C/Benefits agencies, super-regional institutions, credit unions, wealth management firms, and independent producers on strategic growth and marketing initiatives. He recruited new business from independent life insurance producers nationwide, which included directing the entire sales process from compensation and underwriting negotiations to marketing collateral creation and policy quotes. Greg also worked closely with carriers to coordinate collateral, and provided training and point-of-sale assistance.
Greg received his Bachelor of Science in Marketing from Florida State University-Tallahassee and a Masters of Business Administration specializing in marketing, management, and finance from the University of South Florida. Greg, his wife Lisa, and their daughter Dalton live in Tampa. They enjoy the many outdoor activities the Florida lifestyle has to offer.