Beau Genelin serves as Marketing Director and is responsible for creating and managing clearly integrated marketing strategies to support advisor marketing and corporate strategic initiatives. This includes developing internal and external campaigns to recruit and retain new business, launch new systems or technology platforms, and increase brand awareness. Additionally, Beau is responsible for aligning marketing and sales activities to drive a positive return on investment.
Prior to Highland, Beau served as Senior Marketing Manager at Mspark, an integrated media solutions company, where he directed B2B and B2C corporate and client marketing strategies. He is an accomplished marketing professional whose expertise lies in developing data-driven strategies, leading results-oriented teams, and driving sales and marketing alignment.
Beau received his Bachelor of Science and master’s in Business Administration (MBA) from the University of Alabama at Birmingham’s Collat School of Business.