The Business Insurance Marketplace

Finding opportunities to work with businesses

Strategic Focus for Business Insurance

The business insurance marketplace offers countless opportunities, but knowing where to start is key. Highland helps you identify business planning priorities — whether it’s employee retention, customized compensation plans, business continuity, family business considerations, or strategies for monetizing the business.

A strong continuity plan, including a properly drafted and funded buy-sell agreement, is essential. Does the agreement match the insurance details? Are ownership and beneficiary designations consistent?

Beyond planning, business owners must consider how to extract value today while securing tomorrow. From recruiting top talent to ensuring family benefits, the right approach depends on age, income, and tax status. Highland can guide you through these critical decisions.

A Market Full of Potential

The U.S. Chamber of Commerce reports there are approximately 33 million small and midsize businesses in the United States. Planning for even a third of them could take years.

The easiest path is to go where business owners already are. That often means networking with professionals who have existing relationships, such as:

Commercial property and casualty agents
Accounting firms
Employee benefit firms
Trade groups
Local chambers of commerce

By complementing what these professionals already do, you can strengthen relationships and create new revenue streams. And don’t overlook your own book of business — you may already have access to many business owners.