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David Peters

Dave Peters

Vice President, Business Architecture (Digital)


Dave Peters, CLU®, FLMI, serves as Vice President, Business Architecture (Digital), for Highland Capital Brokerage. With more than 33 years of experience in the financial services industry, Dave specializes in driving data analytics and digital solutions to enable the sales and service of insurance products.

Prior to joining Highland, Dave served as Director–Digital Distribution at Principal. Initially, Dave was an active developer and leader in building technology solutions to support the sale of individual life, disability, and annuity products at Principal. In later years, he worked with the enterprise to develop digital strategies to improve the overall customer experience and efficiency in the life insurance sales and service processes. Dave has also been very active in the industry serving in several leadership roles with organizations like NAILBA, ACORD, and DTCC.

In addition to his CLU® and FLMI designations, Dave is also a FINRA-registered principal and has his life and health insurance license.

Dave received his bachelor’s degree in computer science from Iowa State University. He and his wife Cathy live in Urbandale, Iowa, and enjoy spending time with their four sons, their significant others, and a growing number of grandchildren. Dave also enjoys fishing, reading, tending to his yard, and working with his sons on do-it-yourself projects.

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