As we all adapt to our new normal, many of the ways that we attract and convert prospective clients—such as educational workshops, seminar dinners, or face-to-face meetings—are suddenly off the table. But social distancing doesn’t mean you have no way to engage potential clients. In fact, getting in front of prospects now via well-run webinars is key to moving your business forward.
Despite social distancing and shelter-in-place orders, you can still have meaningful conversations with clients. Whether over the phone or through video conferencing platforms, you can provide clients a sense of security and control in such unprecedented uncertainty.
Within three months of the passage of SECURE Act—a law intended to provide more opportunities for Americans to save for retirement—the federal government passed another historic piece of legislation that essentially does the opposite. On March 27, 2020, President Trump signed into law the Coronavirus Aid, Relief and Economic Security (CARES) Act, a historic $2 trillion dollar emergency fiscal stimulus package and the third piece of major legislation passed since the coronavirus outbreak began.
In the last few weeks, COVID-19 has caused a massive change to our country’s way of life. Not only have the financial markets been in constant flux, but everyday routines are turned on their heads.
HCB is continuing operations but has established a Work from Home requirement for all nonessential staff. All our operational and sales resources are available and able to provide you the services you have come to expect from Highland Capital Brokerage.
These are unprecedented times. Almost daily, our society is dealing with new disruptions and unanticipated challenges. But in spite of this unsettled and anxious environment, there is a silver lining. As a society, we are working together to protect and support those who need it most. It’s a commitment that we in the industry make every day to our clients.
As social interaction is restricted over the coming weeks, we must rethink how we conduct business. Face-to-face meetings are no longer an option, yet clients still want to be reassured of your commitment to them and their financial objectives, particularly during such uncertainty.