Skip to main content

November is Long-Term Care Awareness Month

In celebration of Long-Term Care (LTC) Awareness Month, we’ve collected some of our most helpful resources to open the LTC conversation with clients. These robust sales supports not only offer insight into longevity planning but provide ready-to-share communications to help clients understand the importance of LTC and the financial protection it offers.

“Say This, Not That” Resource

Knowing the best way to frame the LTC conversation may mean the difference between a hesitant client and protecting a client’s hard-earned retirement income. Learn the best terminology to use with this insightful resource.

Marketing Guide

Our long-term care marketing guide contains exclusive, customizable resources to help you open the LTC conversation and educate clients on the best options for their personal situation. This guide provides everything you need: customizable client communications, client-ready marketing materials, and informative infographics.

Podcast Series

Listen and learn from our longevity planning experts as they discuss how to help clients understand the importance of LTC coverage and why delaying longevity planning can negatively impact their retirement savings.

Client-Ready Videos:

Download these client-ready videos to emphasize the importance of LTC insurance. If clients have further questions, use the resources in our aforementioned marketing guide to help clients determine the right LTC coverage for them.

These resources will help you and your clients explore why LTC is an important component of any retirement plan. And, when your clients are ready to move forward with coverage, our longevity planning experts are available—whether over the phone or virtual meeting—to walk you through the strategies, options, and products that may best suit your client’s needs and budget.

In the meantime, if you need more information on LTC planning strategies and products, please visit our website at or contact your Highland Vice President.


Registration Form

  • Must be at least 8 characters in length, and include three of four of the following:
    • An uppercase character
    • A lowercase character
    • A number
    • A symbol
Are you currently working with Highland?
Are you a licensed Agent?