Across the nation, September marks Life Insurance Awareness Month (LIAM). LIAM serves as a necessary reminder to individuals that life insurance is an important, and often forgotten part of financial planning.
One of the major focuses of life insurance should be who it is really meant to protect—your clients’ loved ones. There are few better ways to illustrate this than by watching the role parents play in families.
Think about the many ways parents support their loved ones—all of the indispensable tasks they take care of on a daily basis. What happens when that support is interrupted? While life insurance can’t replace a loved one, it can make the financial path easier for those left behind.
Encourage those you know to make an appointment and speak with an advisor today.
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Content updated and republished from September 2019.